Oct 27 2006
Your essays are your marketing tools
I had a discussion with one the admission committee members of one the top business schools on what they are actually looking for in a candidate. His response actually confirms my belief. Adcom members receive quite a lot of applications from qualified candidates each year. The truth is that most applicants seem to be qualified and always belong to the same pool. So, how do you stand out from this pool of qualified applicants? Use your application essays to focus on your strengths.
Your application essays are your marketing tools. If you are involved in community development projects or one form of activity outside your work place, use your essays to talk about them. Be as real as possible. There is no point talking about what you do not do (the adcom has a way of getting to know this). You might ask a friend that knows you well to help you review your essays (I did this and it paid off). This will make sure that you do talk about what you are not in the essay.
There are many applicants whose GMAT score is higher than yours, they finished with higher GPA than you did and even have more work experience than you currently possess. So, use your essays to sell yourself well. That is your main contact point with the adcom beyond your CV.








